Ogilvy Spain has come up with a digital experience with cool animated characters dancing on the screen, following the watcher's heartbeats rhythm, to promote donations for the "Power For Youth" from UNICEF and ING Bank program. As the tagline of the campaign: "Without your heart, Heartbeats don't work."; the experience only works when you sync up the animation with your heartbeats through the campaign hot-site or app.
I was commisioned by Le Cube (lecube.tv) to do the character designs and some still frames for this animation for Unicef & ING.
Try the experience and donate here: heartbeats.es/
Watch the case of the campaign here: youtube.com/watch?v=gbKZ6rTfQjM (press CC for English)
Watch the case of the campaign here: youtube.com/watch?v=gbKZ6rTfQjM (press CC for English)
lebureau.tv
Other designs I did.
